An independent AI marketing lab — experiments, field notes, and free guides for founders navigating the AI era.https://luseen.co/enhttps://luseen.co/writing/how-to-show-up-in-chatgpt-perplexity-google-ai-overviews/https://luseen.co/writing/how-to-show-up-in-chatgpt-perplexity-google-ai-overviews/How founders and business owners can show up in ChatGPT, Perplexity, and Google AI Overviews — what AEO/GEO really mean, and what to do this month.Fri, 18 Sep 2026 00:00:00 GMTAI Searchhttps://luseen.co/guides/how-to-use-claude-design/https://luseen.co/guides/how-to-use-claude-design/How to use Claude Design — when to reach for it, the six steps that get you a usable draft on the first try, and the limits to know before you ship anything real.Thu, 30 Jul 2026 00:00:00 GMTField Guidehttps://luseen.co/guides/working-with-claude/https://luseen.co/guides/working-with-claude/A working guide to Anthropic's two modes — where each one fits, the habits that make them useful, and how to keep your data yours.Tue, 28 Jul 2026 00:00:00 GMTField Guidehttps://luseen.co/writing/fewer-clicks-better-customers/https://luseen.co/writing/fewer-clicks-better-customers/AI search sends fewer visitors than Google — but the people who arrive are further along, more decided, and more likely to become customers.Sat, 18 Jul 2026 00:00:00 GMTAI Searchhttps://luseen.co/writing/why-i-dont-do-marketing-the-old-way/https://luseen.co/writing/why-i-dont-do-marketing-the-old-way/Marketing has always evolved in waves — print, TV, search, social. AI is the next wave. Here's why I stopped trying to fit into the traditional playbook and what I'm building instead.Sun, 14 Jun 2026 00:00:00 GMTField Note