How founders and business owners can show up in ChatGPT, Perplexity, and Google AI Overviews — what AEO/GEO really mean, and what to do this month.
How to use Claude Design — when to reach for it, the six steps that get you a usable draft on the first try, and the limits to know before you ship anything real.
A working guide to Anthropic's two modes — where each one fits, the habits that make them useful, and how to keep your data yours.
AI search sends fewer visitors than Google — but the people who arrive are further along, more decided, and more likely to become customers.
Marketing has always evolved in waves — print, TV, search, social. AI is the next wave. Here's why I stopped trying to fit into the traditional playbook and what I'm building instead.