Writing · Field Notes & Case Studies

The Shift, |

Field notes and playbooks for marketing in the AI era.

Field notes, case studies, and long-form essays exploring the tectonic shifts in how brands grow, the broader reality of AI, and what it takes to make an impact.

How to Show Up in ChatGPT, Perplexity, and Google AI Overviews Fewer Clicks, Better Customers: What AI Search Actually Means for Your Business Why I Don't Do Marketing the Old Way